Packaging is arguably as important as the item it contains. Whether to act a functional requirement to protect the item from shipping to point of sale, or an informative function describing the contents or means of use, packaging is a key element to any product. Whilst there is a saying that a book shouldn’t be judged by the cover, there is no doubt that consumer selection of a product is heavily influenced by the product packaging. Digital finishing now also allows foiling and spot varnish which were once only viable on high volume packaging orders.